TikTok is introducing a new feature that permits them to reduce the volume of AI-created videos appearing in their feeds. This move comes as the company disclosed that it now features more than 1 billion AI videos.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a widespread release. This shift comes amid a surge in AI-generated material, fueled by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the quickest rising channels on a popular video site only show content made by AI. A large amount of this material is deemed “AI slop”, a label for inferior, mass-produced content that is frequently nonsensical or surreal.
Our research shows that numerous viewers like content produced via AI tools, from digital art to informative clips, and we intend to provide users the option to adjust the amount of that, according to their own likes,” said a spokesperson.
Scale of AI Content
The service disclosed that there are now over a billion videos on its app identified as made with AI. Overall, over 100 m media items are uploaded to the platform each day, making AI content a relatively small part of its overall inventory.
Customizing Your Feed
Users will be capable of limit or boost the level of AI content they watch by accessing the “manage topic” setting in the platform and picking “AI-generated content”. Other topics that currently be adjusted under the setting cover current affairs, clothing, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s rules oblige creators to tag convincing AI-generated content, and it prohibits harmful fake videos of well-known individuals or crisis events. Any realistic AI video that is unmarked can be deleted under its community policies.
In addition, the service will henceforth apply an artificially created watermark to content created with its proprietary AI systems, or flagged by an collaborative effort for spotting artificial media. This action is aimed to deter users from attempting to circumvent the tagging system.
Educational Initiatives
TikTok is furthermore launching a $2 million AI literacy fund for specialists and organizations to produce learning resources about using AI responsibly. This initiative will support non-profit groups focused on teaching programming and robotics.
Content Safety Approach
The video-sharing app has justified its safety measures, during debate over plans to lay off a large number of safety staff in the United Kingdom. TikTok is set to cut a significant number of roles in its trust and safety department in the UK capital, with trade unions and online safety experts expressing worry that staff are being displaced by machine-led review.
A senior executive explained that staff-based oversight would remain essential, but AI can shield workers by removing the most harmful content prior to it is viewed by staff. TikTok announced a significant reduction in explicit and harmful content handled by human moderators over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s very important to minimize viewing of harmful content as swiftly, which is the area in which a significant AI assistance is really helping us process content quickly.”
